PR Pubs in Conclusion

Public Relations Publications

is multi-discipline class for new PR professionals. The course is is not limited to understanding digital design programs; it also breaches into levels of marketing and advertising. This course teaches students how to use their creativity and emotion to convey digital designs for brands and target audiences. Additionally, this class provides you with the necessary framework and introduction to Photoshop and InDesign so that one can grow and see how they advance as a designer.

In addition to these two wonderful design programs, here are some tools recommended for PR Professionals when promoting a brand or organization!

I believe one of the most important factors of PR, no matter the degree or the level of proficiency, is knowing your audience. Our job, as the title states, is to attract publics, garner their attention and build a relationship with a brand and a person. Through our designs and publications, we are able to convey a human persona and entice different groups using subtle appeals like major actors or color aesthetics. Additionally, tools like social media have allowed us to truly read our publics and understand who, what and where they are.

Lastly, I've come to see elements of design as many things, including:

a medium for us to show groups a human persona behind a brand

a creative outlet for designers to showcase their ideas

an expression of a brand's values and look

a cohesive aesthetic for a brand

With all that being said, my final advice is have fun and just create. Find new and cool edits on Instagram and TikTok. Instead of marveling at them and wishing you were just as good as these designers, just try. Practice. Find your specific graphic art style and design. I promise, you will hate yourself less for trying than resent yourself for never trying.

ciao, bellisimas <3