The Nest - Communications Strategy

One of the few name ideas that has stuck with me for a sustainable fashion/thrift shop is

The Nest

Our visual language will be themed towards underground counterculture/streetwear like CHNGE. With these types of images, we hope to create this youth culture feel that reaches out to young adult demographics within urban international landscapes.

Furthermore, the apparel and aesthetics will lean towards more rave/clubwear styles (made from recycled fabrics and reimagined thrifted clothing). Color patterns and schemes we look for are those associated with nightlife like neons and very exposed bodies. Neon Cowboy, a black-woman-owned nightclub brand has an identical look and sensibility. Below is one of her debut collections seen on her instagram.

The images and visuals that my brand mean that our brand is one that is focused on what happens after dark. By living sustainable in the daylight, we party unabashed and free of judgement. Lastly we seek to promote and help the young creative minds and designers of the future.

We want consumers to see our brand as sustainable but not cheaply made or poor quality. To be seen as young and crazy but not wild and lacking in professionalism. To be seen as worldly and creative but not overwhelmed with ideas and incapable of meeting demands and standards.